New Vision Marketing

ADVANCED ADVERTISING CAMPAIGNS • PAPER PRODUCT SPECIALISTS

It’s the totally under-utilized marketing and promotional tool in the retail arsenal. In daily use at points of sale throughout the world, it remains a largely unrecoverable overhead that’s overlooked as a valuable advertising medium, an effective customer loyalty facilitator and a key contributor in partner discount programs.

Now, the humble till roll is coming into its own, in the hands of POS advertising specialists New Vision Marketing. NVM has been making till rolls a lot tastier for SA retailers over the past 2 years, adding colour to the high quality EPSON approved thermal paper, with vividly illustrated competitions, vouchers, coupons and advertisements printed on the reverse side.

Testing the quality and effectiveness of our product, participants have come to the conclusion that it has both financial benefits and boundless promotional and marketing potential.

It’s all simple synergistic stuff - brands advertise their products on the till rolls by means of discount and gift coupons, plus big prize competitions that provide a compelling case for continued customer loyalty.

It’s simple, targeted and cost-effective, giving products suppliers the opportunity to reach
an unrivalled number of shoppers with special offers, discounts and competitions all improving turnovers and boosting the bottom line at minimal cost.

Because the marketing is direct to a captive audience, it will have an immediate effect on sales, as customers return to redeem discount vouchers and special offers - making it a brilliant component in any supplier’s loyalty program.

With vouchers, coupons, advertisements and promotions on their reverse side, till strips become effective customer loyalty facilitators and key contributors in partner discount and promotional programs.

Designed for consumers to interact directly with your products and to build brand awareness, the till roll revolution has, in practice, performed even better than predicted, giving suppliers the opportunity to:

Target market to a known, captive audience for both existing and new products
Undertake painless national advertising and brand building to a measurable marketing budget

DID YOU KNOW?

Reach more than 65% of South African households by means of till slip advertising.
The concept of advertising on till rolls has been successfully running in Australia for more than 15 years.
You will also find adverts on your till slips in America, China, Nieu-Zeeland and in Europe.
More than 40% of shoppers always keep their till slips.
We are the only company in SA specializing in national Till Slip Advertising campaigns and has printed thousands of kilometers of till rolls in the last three years.
We can print any artwork on the back of a thermal till slip: barcodes, vouchers and even photo quality images.

New Vision Marketing is now offering you the opportunity to run an advertising campaign in the following groups of stores:

PRINTING

New Vision Marketing are agents for all the major printers and converters in Africa. We negotiate lead time, price and quality for our clients. Due to the fact that we are printing thousands of rolls every month, we can offer printing services at the lowest rates possible! Having done print jobs for major brands and supermarkets all over Africa, NVM can be trusted to deliver quality and specialized print jobs for any company, big or small. Specialized print jobs such as Black Sensor Stripe printing, Perforated printing, label printing and watermarking are done on a regular basis. The most popular printing is the basic Flexo or Litho print used for either advertising or terms and conditions on the back of till rolls.

Terms & Conditions

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